Customer 360 is the concept of having all your customer data in one place. However, it can have different (and oftentimes conflicting) definitions depending on ... What is a Customer 360? · How Do I Get a 360 Customer...
In this guide, we take a look at why a 360-degree view of customer data is advantageous to today's marketers and what you need to create a customer 360.
A 360° customer view is a comprehensive and integrated understanding of a customer, their preferences, behaviors, and interactions across multiple channels.
Customer information available from a 360-degree view helps identify important characteristics such as customer profiles, behavior, loyalty and demographics.
A 360-degree view is a single, unified view of the customer based on data aggregated from third parties and all the various customer touch points across the ...